Full-Time – Des Moines, Iowa (Must be local)

*Travel required for monthly client shoots across Iowa, with occasional project shoots across the Midwest

Reports to: President

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About TH Media

TH Media is a Des Moines creative agency specializing in Video + Content Marketing. Our purpose is simple: We connect businesses to their community by telling their story.

We're video-first, relationship-driven, and believe in an old-school approach to doing business: communicate, work hard, and do what you say you're going to do. We're growing quickly, but we're intentional about how we grow. We want to do exceptional work for great businesses, build relationships that last, and create a place where talented marketers and creatives can do the best work of their careers.​

 

About the Role

TH Media is looking for an exceptional Director of Social & Content Strategy to lead the marketing strategy and creative thinking behind our client work.

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We're looking for someone who can sit across from a business owner, CEO, or Marketing Director, understand where their business is trying to go, and turn those objectives into a smart, actionable marketing plan. Someone who asks the right questions, understands what drives a business, sees opportunities others miss, and knows how to connect marketing strategy with real business results.

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Social media and content marketing are at the heart of what we do, and we expect you to be exceptional at both. You should deeply understand how brands earn attention, how audiences behave, what makes content worth watching, and how compelling storytelling can build brands and drive growth. But your thinking can't stop at social media. You need to understand how video, organic content, paid media, email, websites, search, and other marketing channels work together to accomplish a larger objective.

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In this role, you'll lead and develop our Content Strategists, elevate the strategic and creative quality of our work, and play a leading role in marketing planning for our Brand Storytelling Partnerships and major campaigns. You'll work directly with business leaders, collaborate with Client Success, Creative, and Video Production, and help turn big-picture marketing strategies into compelling ideas and executable plans.

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This Role Is for You If

You're a marketer at heart. You can walk into a meeting knowing very little about a business, ask a handful of great questions, and quickly start connecting the dots. You understand how businesses grow, how customers make decisions, and how to turn challenges into marketing opportunities.

You're equally comfortable leading a marketing planning conversation with a CEO, developing a creative campaign concept, analyzing performance data, or challenging your team to think bigger. You bring ideas, have a point of view, and know how to turn strategy into action. And you're a leader who makes the people around you better. You love developing talented marketers, challenging conventional thinking, setting a high standard, and building a team capable of doing exceptional work.

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Key Responsibilities

• Marketing Strategy & Planning

  • Lead marketing discovery and strategic planning conversations with business owners, executives, and marketing leaders to understand their businesses, objectives, audiences, challenges, and opportunities.

  • Translate business objectives into clear marketing strategies, priorities, channel recommendations, and actionable plans.

  • Develop and guide marketing plans that connect audience insights, positioning, messaging, creative concepts, distribution, and measurement.

  • Understand how organic social, video, paid media, email, websites, search, and other digital channels work together, and recommend the right approach based on each client's goals.

  • Establish clear objectives and performance measures, using data and insights to evaluate effectiveness and continually improve strategy.

  • Play a leading strategic role in new Brand Storytelling Partnerships, major campaigns, client strategy sessions, and strategic resets.

• Social & Content Marketing Excellence

  • Own the strategic and creative standard for social media and content marketing across TH Media.

  • Guide the development of compelling content strategies, social-first video concepts, storytelling, messaging, and platform-specific approaches.

  • Help our team uncover the stories, people, expertise, and opportunities worth turning into content.

  • Challenge predictable ideas and push our work toward more original, engaging, and effective marketing.

  • Stay deeply current on social platforms, audience behavior, emerging formats, trends, AI, and the evolving digital marketing landscape.

  • Collaborate with Video Production and Creative to ensure strong marketing strategies translate into exceptional creative execution.

• Lead & Develop Our Strategists

  • Directly lead, coach, and develop our Content & Social Media Strategists, helping them become exceptional marketers, storytellers, and strategic thinkers.

  • Set clear expectations for strategic quality, creativity, execution, accountability, and performance.

  • Teach Strategists to better understand client businesses, lead strategic conversations, develop marketing recommendations, and connect their work to meaningful objectives.

  • Provide feedback, lead performance reviews, identify development opportunities, and help recruit and onboard exceptional talent.

  • Build a team capable of independently leading strong client strategies while maintaining a consistently high standard of work.

• Client & Team Collaboration

  • Serve as a senior marketing strategy resource for important client relationships, campaigns, presentations, and new business opportunities.

  • Partner closely with Client Success to align marketing strategy with client objectives, expectations, and the overall relationship.

  • Work alongside Creative, Video Production, and digital specialists to turn marketing plans into coordinated campaigns, content, and deliverables.

  • Provide strategic direction and guidance without becoming the approval bottleneck for everyday client work.

  • Own the strategic relationship with TH Media's external paid media partner, ensuring paid media recommendations, campaign execution, and performance align with each client's broader marketing objectives.

  • Collaborate with our paid media partner on campaign planning, audience targeting, budgets, performance analysis, and optimization to ensure paid and organic marketing efforts work together effectively.

  • Help strengthen TH Media's marketing planning processes, strategic capabilities, and overall approach to delivering exceptional work.

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Help Us Dominate Des Moines

Our vision is to Dominate Des Moines — becoming the most sought-after video and content marketing partner in our city while staying selective enough to build meaningful relationships with every business we serve.

 

This role will help us earn that reputation. We want TH Media to be known for more than producing great content. We want to be known for understanding businesses, developing exceptional marketing strategies, telling compelling stories, and helping our clients grow.

 

Part of how we do this is by hiring and adhering to our core values, which are at the center of everything we do and a strong candidate would adhere closely to these values:​

• We Take Ownership – We do what we say, take initiative, stay accountable, and make it right.

• We Stay Humble Always – We don’t take any opportunity for granted, we give more credit than we take, we stay open to being wrong, and we never let pride get in the way.

• We Keep the Relationship First – We protect the reputation of our team and our clients through reliability, professionalism, and honesty. We lead with value, support, and a genuine desire to see our clients and our team win.

• We Ignite the Energy – We show up with positive energy, creative solutions, and a genuine belief that great work is possible.

• We Value Excellence – We are students of our craft. We stay curious, we embrace change, and continuously sharpen our skills so we can tell the very best story for our clients.

• EVERY DAY! 

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Required Experience

We're more interested in the quality of your strategic thinking, marketing expertise, creative instincts, leadership, and work than checking every box on a résumé, but here's what we're looking for:

• 6+ years of experience in marketing strategy, social media, content marketing, digital marketing, or a related field preferred.

• Demonstrated ability to translate business objectives into comprehensive marketing strategies, channel recommendations, and actionable plans.

• Deep expertise in social media, content marketing, audience behavior, and video-first storytelling.

• Strong understanding of the broader marketing ecosystem, including paid media, email, websites, search, analytics, and how different channels work together.

• Proven experience leading marketing planning conversations, presenting recommendations, and working directly with business owners, executives, or marketing leaders.

• Experience leading, mentoring, and developing marketers or creative professionals.

• Strong examples of marketing strategies or campaigns you've developed, including the business challenge, strategic approach, execution, and results.

• Experience working across multiple clients, brands, or industries strongly preferred.

• Ability to interpret marketing performance, identify opportunities, and translate insights into better strategies and decisions.

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Why This Role Matters

For many of our Brand Storytelling clients, TH Media is their marketing team. They trust us to understand their businesses, help them make smart marketing decisions, and tell the stories that connect them with the people who matter most. You'll help lead that responsibility.

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You'll work directly with ambitious business owners and marketing leaders, develop strategies that influence how businesses grow, and collaborate with a talented team of marketers, creatives, and video professionals to bring those strategies to life. Your impact will also extend beyond the clients you work with. You'll help develop the next generation of exceptional marketers at TH Media, elevate the strategic quality of our work, and play a meaningful role in building the agency we want to become.

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We're not looking for someone to simply lead a social media department. We're looking for someone who can help set the standard for what exceptional marketing looks like in Des Moines & beyond.

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Perks & Benefits

• Salaried position

• Fuel, phone, and internet allowance

• Office + production studio in Des Moines

• Company retirement plan with company match

• Company-sponsored health insurance

• Employee Wellness Days

• Unlimited PTO + 11 paid company holidays

• Client referral program

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Tools & Tech You'll Use

• ClickUp

• Metricool

• Google Workspace

• Canva

• Adobe Creative Cloud

• AI and emerging marketing tools